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A Bad Sign is Bad for Business

The First Thing a Customer Sees Should be the Last Thing you Worry About

Your sign is your biggest, most important business card. 

Although your sign may not be seen by staff during operating hours, it is the first thing that your customers see. A fabulous sign can give your customers a great first impression. A bad sign can give a bad impression.

Broken Restaurant Sign

Out on the street, drivers and passers-by see your sign every day. And though we all learned never to judge a book by its cover, the fact is we do judge businesses by their signs. With all of its lights, shapes, and colors, that sign draws eyeballs in. It begins to tell the story of your business.

A sign that’s dingy, broken, dirty, or just plain old gives everyone a bad first impression of your company.

Don’t let that happen to you.

How to Make a Great 1st Impression

At FSG, we have a dedicated team to design, build, install, and maintain the perfect new sign for your organization. Our first and last goal is to get you the sign you need to create a great first impression. We want to see those drivers and passers-by look at your sign and immediately see the value your brand brings to their lives.

Velvet Taco Sign 2 - Houston

But beyond buying the perfect single sign for your business, many businesses need more than one sign. They may need 200+ signs for their stores or restaurants, nationwide. A multi-location business needs a scaleable process.

For businesses that need one or hundreds of signs, we’ve created a six-step “Perfect Signs Process.” This process is designed specifically to make getting that new sign an easy, stress-free, and, yes, perfect experience.

So, what does the process look like?

#1 – Talk With Us

Tell us about your business and industry. Not all businesses are alike, and your sign should reflect your uniqueness. Talk with us, tell us what you do, where your business is now, and where you want it to go in the future. 

#2 – Site-Specific Design

FSG creates a site-specific design that fits not just your industry and your company, but your physical location. Our experts have designed and built signs for companies and organizations of all shapes and sizes. FSG’s signage team are experts at not only making signs but making sure your sign will meet all necessary local codes, restrictions, and requirements. 

#3 – Quote

We work with all budgets, and your custom quote will fit your needs. We will get a quote back to you quickly so that the process moves quickly and you are one step closer to a fantastic sign.

#4 – Approvals & Permits

There’s no need for you to learn regulations about the size, height, or light levels. We’ll take care of the whole process from start to finish, leaving you free to focus on what you do best. Once your team has signed off, FSG will take care of all the approvals and permitting, as well as preparing all the documentation needed to complete the project.

#5 – Fabricate, Ship, and Install

Working in our purpose-built fabrication center in Austin, Texas, the FSG Signs team will take your new design and bring it to life. We use the latest techniques and materials, ensuring you have a sign that always shows your business in the best light.

Next, we’ll deliver the sign to your location—whether you’re around the corner, or around the country. Finally, our crews will install your sign and make sure everything works perfectly. Our job isn’t done until you’re completely satisfied.

Sign Contractor

#6 – Regular Maintenance

All of the signs FSG delivers come with a standard warranty period. During that time, you won’t have to lift a finger for burned out bulbs or other maintenance issues. FSG also offers extended warranties and ongoing maintenance plans. Keep that perfect sign in perfect shape with help from our knowledgeable and friendly maintenance teams. We built it, so we know it best.

Putting it All Together

Go outside and take a look at your sign. What do you see?

If you see burned-out letters, your sign is giving the wrong impression.

If you see peeling paint, your sign is giving the wrong impression.

If you see discolorations, broken pieces, missing elements, or any other blemishes, your sign is giving the wrong impression.

If your sign can’t be seen clearly from the road, then your sign is giving no impression.

Now, imagine the perfect sign. A crisp, new design. Everything working as it should. Bright, attractive colors and warm, welcoming light. Can you see it? Does it look better? Do you see the long line of cars waiting to turn into your parking lot? Can you imagine the queue of customers streaming through your doors?

That new sign is a bold statement. It says, “Yes, we’re open, and we care about every detail.” It says, “We believe in our company, and you should too!”

FSG’s Chariot solution can even give you remote access to turn your signs on and off, as well as send real-time alerts about the operation of your sign.

Don’t give one more person a bad first impression of your business. Don’t let another sale pass by when your old, beat-up sign sends out the wrong message. We will keep your sign shining brightly while you take care of the business.

For a perfect new sign or 1000 new signs, call FSG today at (512) 615-6615. We can’t wait to talk to you about how we can help!

Watch the Video: 6 Steps to a Perfect Sign

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