Victory Park Garage D Dallas, Texas
ChallengeFSG was asked to partner with Trademark Properties Inc. and CallisonRTKL, a global architecture and design firm, to take an existing, concrete parking garage and transform it into a stylish structure that enhanced the existing landscape.
Victory Park Block D Garage is in the epicenter of a growing, upscale shopping and entertainment district of Dallas, Texas, known as Victory Park. The surrounding area has been greatly developed over the past few years with retail, restaurants, and public art. The garage was uninspiring and ready for some colorful updates. The owners reached out to FSG to remove the old signage and install the colorful new signage that fits its upscale, urban location and helps visitors easily and safely navigate their way in and around the garage.
SolutionFSG worked with CallisonRTKL's designs to create a set of functional shop drawings that would allow for sign mounting details to be incorporated into various design concepts. FSG fabricated and installed a wayfinding signage package to include 156 signs varying from channel letters, blade signs, traffic clearance bars, directional signs for motorists and pedestrians, elevator and stairwell identification, and emergency evacuation maps. The signs are not only functional but also bring an artistic flair and cohesion to fit the urban, retail-design parameters.
Each level of the parking garage features one color throughout the floor to help guests quickly identify their garage level. Each color beautifully coordinates with artists' murals near the elevators of that level.
ResultFSG's Signs division delivered captivating art and beautiful, color-coordinated wayfinding signage throughout the garage. In line with the project owner's goals, the parking garage was transformed from a bland concrete parking structure into an attractive first impression for visitors to all the various attractions of Dallas' Victory Park.
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