Project Type
Project Owner
River Oaks Properties
General Contractor
EMJ Construction
Signs Contractor
FSG Signs
Butler Design Group

West Towne Marketplace El Paso, Texas

Case Study
Comprehensive Wayfinding Signage Package for West Towne Marketplace new shopping center


EMJ Construction faced a firm deadline on a new 63-acre development including sixteen shell buildings encompassing 320,000 sq ft.

Wayfinding and pylon signage was critical in the development of this project, and EMJ required a team with the experience and skill to produce high-quality eye-catching signage.


FSG Signs worked with the Butler Design Group to create the necessary shop drawings. Over the course of twelve weeks the Austin-based fabrication department built the signs required – three 45' pylons, two 25' pylons, two sets of custom 2-tiered channel letters inset into concrete walls, plus all of the wayfinding and traffic control signs for the development.

FSG Signs joined forces with FSG Electric in El Paso to handle this project completely in house. Our project manager worked closely with the onsite FSG team and the EMJ site superintendent to coordinate with the various trades on the building site.


"This was a very challenging project with an expedited schedule and multiple design changes. With your commitment and hard work you were able to meet these challenges head on while producing a quality product and meeting the client's expectations." Heath Wilson, Director of Construction - EMJ Construction

More Information

Visit FSG Signs for more information

FSG projects consistently deliver excellence for our  customers, for our employees, and for the communities we serve.

We see each project as an opportunity to embrace our mission and provide superior value through quality products, service, and support.

Let's Talk

Fill out the form and we’ll schedule a call to talk through a custom solution for you.

Or call us at