AT&T Stadium
PROJECT TYPE
Signs
GENERAL CONTRACTOR
Manhattan
ELECTRICAL CONTRACTOR
Facility Solutions Group (FSG)
SIGNS CONTRACTOR
FSG Signs
FSG provided turnkey signage services for both the Dallas Cowboys and AT&T in one of the largest-ever sports rebranding projects
Executive Summary
As the Dallas Cowboys prepared to open their new stadium in Arlington, the scale and prestige of the venue demanded signage that matched its world-class status. FSG Signs rose to the challenge, delivering comprehensive signage and rebranding solutions that captured the stadium’s iconic identity. The results exceeded expectations, earning praise from all stakeholders and enhancing the fan experience on opening day and beyond.
Project Highlights
- Executed a turnkey signage solution rebranding for AT&T Stadium, transforming the iconic facility with rooftop logos and interior wayfinding
- Fabricated and installed massive rooftop letters and comprehensive directional signage across 3 million ft² of stadium interior and adjacent parking zones
- Delivered under tight deadlines and complex engineering demands, establishing FSG as a trusted partner in high-profile stadium branding
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FSG projects consistently deliver excellence for our customers, for our employees, and for the communities we serve.
We see each project as an opportunity to embrace our mission and provide superior value through quality products, service, and support.
Let's Build Together.
FSG delivers safe, efficient, and future-ready electrical solutions for projects of every size. Let’s build smarter, together.