Project Type
Lighting Design, Installation
Project Owner
Electrical Contractor
Neal Beckstedt Studio, Interior Design

Guidepoint Headquarters New York City

Case Study
FSG Delivers Stellar Lighting Design and Installation for Premier Manhattan Office Building


With an international clientele served from 14 office locations worldwide, Guidepoint ( ) knew its New York headquarters needed to reflect a modern, successful, and forward-thinking aesthetic. The digital networking company specializes in linking local customers with the expertise they need to meet whatever business challenges they face. For Guidepoint, their own personal challenge involved lighting design for their new showcase office space in Manhattan.

Guidepoint’s new headquarters was set to be located within the entire 2nd floor of 675 Avenue of the Americas in New York City, just one block away from the historic Flatiron Building. The building filled an entire city block and featured a complete renovation to all four exterior faces that fully accentuated the details of the building’s classic beaux-arts architecture. With the first impression of their new headquarters firmly established, Guidepoint set out to partner with first-class interior designers and lighting designers to complete the package. The company engaged the services of Neal Beckstedt Studio for the interior design, and for just the right lighting design they turned to FSG.


Guidepoint’s new office space featured a floor area of 50,000 square feet with an atrium located in the center of the building. Working with Neal Beckstedt Studio, FSG developed a lighting design with industrial references that took full advantage of the 14-foot ceilings and striking original architectural elements of the building. The building featured 10-foot windows, exposed brick walls, and original ornate columns, and FSG’s lighting design was created to embrace these features to full effect.

The project included open office areas, private offices, conference rooms, a dining area, private phone rooms, and a stepped multi-purpose room. In the common areas, FSG used linear lighting elements that juxtaposed with building elements to give the space a very industrial and modern feeling. FSG worked within a very aggressive budget by leveraging relationships with lighting manufacturers and specifying fixtures that would achieve the design intent while staying on budget, without sacrificing quality or performance. FSG’s New York distribution team was engaged to supply the fixtures and managed the various logistical aspects of the project. Finally, FSG’s project management oversaw every detail of the installation to ensure the delivery of this successful and beautiful project for Guidepoint.


Guidepoint has moved into its new office headquarters in Manhattan, and the early reviews from employees and visitors alike have all been stellar. With distinctive architectural, interior design, and lighting design elements, the company’s New York office strikes just the right tone for this customer that delivers the highest quality services for its own clients. For FSG, this beautiful project provided another opportunity to deliver our very best effort in support of our customer’s mission, fulfilling our own mission in the process.

FSG projects consistently deliver excellence for our  customers, for our employees, and for the communities we serve.

We see each project as an opportunity to embrace our mission and provide superior value through quality products, service, and support.

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